Over the past few years, the landscape of businesses has been changing hurriedly due to new technological intrusion, shifting customer demand and innovative marketing solutions. However, one thing remains unchanged: customers and their trust in a brand.
When we talk about branding, effective signage plays an imperative role in attracting plenty of customers and conveying your brand message. From small businesses to large corporations in Toronto, signs can uplift visibility manifolds and improve customer engagement and the brand's overall success.
Among the various signage options available, flex signs and custom signs are two popular choices that offer distinct advantages and drawbacks. But how do you know which signs will go better with your business requirements and targeted demographics?
This blog highlights an all-inclusive analysis of flex and custom signs, helping businesses make well-informed decisions for their growth and profit.
What are flex signs?
Flex signs are standard marketing signage solutions made from durable, lightweight materials. They can quickly be wrapped and transferred from one place to another.
Flex signs are printed using digital technology, allowing for diverse and meticulous graphics. Due to their affordability and ease of installation, they are the best options for temporary promotions at events or other advertisements.
What are the advantages of flex signs?
The popularity of flex signs is increasing daily. The global flex market is expected to reach $4.2 billion by 2031.
Cost-effective:
Flex signs are highly appreciated due to their affordability. The materials and printing process for flex signs are affordable as compared to other signs. Thus, flex signs are a feasible marketing option for organizations with adequate budgets.
Portability:
Flex signs are lightweight and easy to transport, making them a perfect option for organizations updating their signs frequently. Due to their portability, flex signs are suitable for trade shows, events, and temporary promotions.
Quick production:
Flex signs are produced through digital printing processes. This fast process allows for quick turnaround times, making them suitable for companies that need signs on short notice.
Versatility:
Flex signs are suitable for indoor and outdoor use. They are resistant to Toronto's harsh weather conditions and much easier to install. You can comfortably mount these signs on various surfaces, such as walls, fences, and stands.
Disadvantages of flex signs
Durability: Though flex signs are durable to a certain extent, they may not withstand prolonged exposure to harsh weather conditions or heavy wear and tear. The signs may fade, tear, or become damaged over time.
Limited customization: Flex signs offer limited customization options compared to custom signs. Though you can choose colors, graphics, and sizes, the material and printing process may not allow for intricate designs or unique shapes.
Aesthetic appeal: Do you prefer aesthetics above other qualities? Then, you may be disappointed with flex signs. The material and printing quality can affect the overall look, making them less suitable for businesses looking for a classy and professional look.
What custom signs?
Custom signs in Toronto are personalized to meet the unique interests of city-based businesses, allowing for the utmost level of customization and creativity.
These signs are made of plenty of different materials like metal, wood, acrylic, etc. You can even incorporate exclusive designs, shapes, and finishes to make them more aesthetically appealing. Custom signs are generally used for permanent installations, branding, and high-end advertising.
Recommended reading: The Art of Custom Signage: Elevating Brand Image and Identity
What are the advantages of custom signs?
- Durability: Custom signs are made of high-quality, durable materials, which allow them to withstand Toronto's harsh weather conditions. Due to this property, custom signs are a worthy long-term investment for businesses desperately seeking permanent signage solutions.
- High customization: One of the core advantages of these signs is they can customize the design to match your brand identity and business needs. You are free to choose materials, colors, shapes, sizes, and finishes that go well with your brand persona and message.
- Professional appearance: Custom signs give an extremely professional look that can improve your business's overall perception and brand image. The use of superior materials and sophisticated designs can create a striking visual impact, attracting more customers and conveying a sense of elegance and trustworthiness.
- Versatility: Custom signs are used for multiple applications, including storefronts, interior signage, directional signs, and more. They can be personalized to fit specific locations and purposes, providing customers with a unified, branded experience.
Recommended reading: Signage Personalization: Making Your Mark in a Crowded Market
Drawbacks of custom signs
- Higher cost: One of the biggest disadvantages of custom signs is their higher cost. The materials, design, and production process involved in designing custom signs can be significantly more expensive than those for flex signs. Custom signs are strictly not for companies with limited budgets.
- Longer production time: Due to their intricate design and high-end customization, custom signs require longer production processes. This may be a drawback for companies that need quick signage solutions.
- Limited portability: Custom signs are bulkier and more difficult to transport compared to flex signs. This could be challenging for businesses that demand movable or look for temporary signage solutions.
Comparative analysis: flex signs vs custom signs
Now, you have plenty of knowledge regarding both custom and flex signs. Which one could be the best for your business? Let’s evaluate certain parameters.
Budget:
If you are more concerned about the budget, flex signs are affordable. They are not only cost-effective but offer excellent temporary solutions for events and promotions without compromising the aesthetic look. Custom signs are great long-term investments for businesses that have a higher signage budget and want professional-looking signs.
Purpose and usage:
Consider the intended use and location of the signage. Flex signs are ideal for temporary and portable applications, such as trade shows, seasonal promotions, and events. Custom signs are better suited for permanent installations, branding, and high-impact advertising that requires a polished and professional appearance.
Durability and maintenance:
Evaluate the expected lifespan and maintenance requirements before making the final decision. Flex signs can be easily replaced due to wear and tear, especially outdoors.
Custom signs from high-end materials offer more remarkable sturdiness and require less frequent replacement, making them the best choice for long-term investment.
Aesthetic and branding:
Visual impact and brand representation are two prime factors that should be considered before plunging deep into the field.
When you look for aesthetic and professional appeal, custom signs are the best. By improving the overall brand image, these signs help you to outshine your competitors. Though flex signs are versatile and visually enchanting, they may not provide the same level of erudition and exclusivity as custom signs.
Production and installation:
Installation and production play pivotal roles in the success of your signs.
Flex signs have a quicker turnaround time and are easier to install, making them ideal for companies needing signage on short notice. Due to their complicated design and material choices, custom signs require a longer production and installation process. Businesses need to plan accordingly before designing custom signs. Sometimes, they may need to consult with a reputed sign shop for expert guidance regarding how to incorporate custom signs into their signage strategy.
Conclusion
Both flex signs and custom signs have unique upsides and downsides that cater to unique business requirements and budgets.
Flex signs are famous for their affordability, versatility, and portability. They are preferred for temporary promotions and events, while custom signs offer a durable, highly customizable, and professional-looking option for stable installations.
Whether you choose flex signs or custom signs, investing in high-end signs is vital to improving your business's prominence and success.
Signs Depot, the best sign company in Toronto, embraces its customers with various types of signage solutions, including flex and custom signs. Our experts evaluate your budget, objectives, and targeted audiences and suggest which one you should opt for the maximum benefits. We also offer indoor, outdoor, and custom signs as per your brand's requirements.
Faqs
How long do custom signs typically last?
Custom signs may last several years, but proper maintenance is required if you use high-end materials. These signs are good investments for brands that are looking for long-term signage solutions.
What is the difference between a flex and a normal banner?
Flex signs are made from flexible materials like vinyl and are highly durable and suitable for both indoor and outdoor use. Normal banners, typically made from fabric or lightweight materials, are less durable and are often used for short-term or indoor events. Flex signs offer better weather resistance and longevity.
